As we all know, 2020 was a particularly challenging year and business has been challenging.

So, in 2021, the Austrian Wine Marketing Board is proudly to announce a specialized retail promotion in support of YOU, the retailer.

First, we want to THANK YOU for all the support you have given Austrian wine over the years. Together, we’ve seen the
Austrian wine category grow in both size and quality and even in these challenging times. Austrian wine is on the map!
Data shows that although sales have, inevitably suffered, Austrian wine’s sales have been hit far-less hard than other major wine-producing countries thanks to your hard work.

So, in 2021, we’re all about retail, driving business through your doors and encouraging sales.

The first half of 2021 will mark the second-ever, nationwide Austrian Wine Retail Celebration in the USA featuring a special seminar on March 8, 2021 hosted by Jesse Becker MS.

As a special thank you, we’re offering a VIP trip to VieVinum in May 2021 (or a trip when it's safe to travel again) to the store and/or group of stores with the most creative promotion of Austrian wine. Contestants will be required to announce their promotion by end of March to qualify. Promotions should be set to run mid-March to mid-May.

Register ASAP to secure your spot.